World isn't equal
prices shouldn't be either

Purchasing Power Parity pricing is a pricing strategy that sets the price of a product in different countries based on the purchasing power of the local population. This means that in a country where wages and the cost of living are lower, the price of the product should be lower as well.

Purchasing parity pricing allows you to price your product more efficiently. With non-adjusted prices, your product is up to four times too expensive when compared to local prices of goods, which causes low conversion rates. By setting a lower price for lower income countries, you reduce profit on each sale but can greatly increase the volume of sales.

In a perfect world, there would be no income differences between countries and thus no need for purchasing power parity pricing. We don't live in a perfect world, but we can reduce the impact of income inequality by adjusting prices.

PricingCat uses the existing App Store mechanism for setting different prices per territory and thus doesn't require any changes in the app itself. PricingCat provides a convenient way to manage prices because the App Store's built-in solution is insufficient.

PPP price is an indicator which aims to make price differences more relatable by converting the price to the equivalent value in US dollars spent in the US. For example, if the nominal price is $5 and the PPP price is $10, this means that in a given country you can buy as much for $5 as you could for $10 in the US.